The town of Sirmione is at the forefront of international photographic innovation with the exhibition ‘If Trees Could Speak’ by Magnum Photos. This unique project has attracted global attention, with the collaboration of PICTO, a leading company in professional photographic printing. The special photographic paper developed by PICTO, containing seeds, represents a significant advancement in the dialogue between art and sustainability, allowing the images to have a prolonged life even after the exhibition.

PICTO has praised the exhibition as an experience that transforms photography into a living object, combining technical excellence and environmental commitment, highlighting how the images become tools for raising awareness. This collaboration is a source of great pride for Sirmione, confirming the cultural and international value of the peninsula and enhancing the visibility of the exhibition globally.

If trees could speak: the photographic exhibition by Magnum Photos at palazzo Callas Exhibitions

The article by PICTO dedicated to If Trees Could Speak and the special paper used